diff --git a/feedgen/ext/podcast.py b/feedgen/ext/podcast.py
index 223f133..4f19b28 100644
--- a/feedgen/ext/podcast.py
+++ b/feedgen/ext/podcast.py
@@ -66,7 +66,7 @@ class PodcastExtension(BaseExtension):
 
 		if self.__itunes_image:
 			image = etree.SubElement(channel, '{%s}image' % ITUNES_NS)
-			image.text = self.__itunes_image
+			image['href'] = self.__itunes_image
 
 		if self.__itunes_explicit in ('yes', 'no', 'clean'):
 			explicit = etree.SubElement(channel, '{%s}explicit' % ITUNES_NS)
diff --git a/feedgen/ext/podcast_entry.py b/feedgen/ext/podcast_entry.py
index 4629bfc..5bf7a94 100644
--- a/feedgen/ext/podcast_entry.py
+++ b/feedgen/ext/podcast_entry.py
@@ -50,7 +50,7 @@ class PodcastEntryExtension(BaseEntryExtension):
 
 		if self.__itunes_image:
 			image = etree.SubElement(entry, '{%s}image' % ITUNES_NS)
-			image.text = self.__itunes_image
+			image['href'] = self.__itunes_image
 
 		if self.__itunes_duration:
 			duration = etree.SubElement(entry, '{%s}duration' % ITUNES_NS)